The Idea. The Dream
In 2008, Yuri Sviridov founded the video production Studio Perfomance. He understood video production and directing and realized that digital technologies would soon become more popular. And he was very inspired by the offices of Google and Facebook.
Yuri wanted for video production more than it was then in the studios of Kiev. His production was located in the micro-office on Syrets. The entrepreneur began to look for rent bigger and more profitable space — in industrial zones. For five years, Yuri could not find a suitable place, because somewhere in the middle of the hall stood columns, somewhere the shape of the space was not the same, somewhere unsuitable height had the ceiling, weak electric lines, inadequate water pipes and so on.
Yuri found a former printing house on the Left Bank. No columns in the middle of the hall, excellent ceilings. The entrepreneur was delighted with the amenities and design of the room. Here he decided to create a place for productive work, which he dreamed of for five years.
Construction. Remake, fail, remake
In January 2014, in the former premises of the printing house, we began to build an office, and in March we started the studio. Now this is the largest studio in SP1 — Studio 1 Cinema. Yuri designed the premises himself.
Before the renovation, the office and Studio 1 Cinema were one room. For comfort, we broke it into zones, built walls, shifted the floor and replaced the electrical wiring.
Everywhere in the room there were windows. This created excessive illumination, which would interfere with the implementation of tasks in the pavilion, so the windows were blocked with false walls.
Next it was necessary to build cyclorams. Yuri trusted the advice and covered the cycloramas with the same material as the false walls. The advice was incorrect, the surface of the cyclorama was swollen. The building was dismantled and rebuilt from scratch.
We spent about two years on building SP Studio - Art & Media Space. The space was opened in May 2015 and became the largest film set with cyclorames and chromakey in Kiev. The total area of SP1 is more than one and a half thousand square meters.
Now there is a creative place for figures of the photo and video industry, as well as for trandsetters of fashion and advertising.
We offer our customers unique and modern pavilions, so on average once every two months Materia Art Dep does at least a cosmetic repair of the complex.
Yuri reseached the needs of video industry professionals and realized they lacked large-scale industrial locations for large projects.
In January 2018, we took up the second complex on the right bank of Kiev — Industrial Space.
Previously, in the place of SP2 were the abandoned buildings of one of the Kiev enterprises, and now there is everything for an even larger and longer video production. The first project was filmed there in mid-May.